Daks

London, UK

When the historic British brand was purchased by a Japanese investment company, we were charged with developing a new concept. The brand had originated in the 20s and designed one of the most groundbreaking modernist buildings in London on Piccadilly, which had revolutionary curved glass display windows creating a zero reflection view into their striking display windows. This was taken as a cue to link the brand with its unique heritage and reinforce its position in British fashion for a new generation.

7,000 sf. Completed 2006.